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Here’s how Tasha’s fudge started and here’s why it’s just plain fantastic…
Tasha’s Fantastic Fudge was an unplanned baby conceived quite simply because there wasn’t enough money at the end of each month to comfortably single parent! The business began as an aside with a few schools here and a few shops there - single pieces of homemade fudge in glass jars to supplement earnings at a real job. Then a serious accident at work turned full-time employment on its head…and the sideline had to become the breadwinner!
With this very strong “why”, it wasn’t long before Tasha’s Fantastic Fudge was a label; a branded four-piece pack showing up in recognized outlets and a factory-at-home with the first team member – Lizzie. Fantastic Fudge soon adorned all available surfaces at home; oozed into the garage space and then into the wooden hut purchased for extra storage. Nomusa and Victor joined Lizzie and then there were four.
Business-wise Tasha’s Fantastic Fudge was also growing: greater volumes meant the need for new systems, planning, technology, training and trade/business associations that would ensure the product became known, loved and sought after. Two piece packs joined four piece packs; bar-coding improved the professional look and feel; delivery routes and a driver joined the picture; one stove became two and more; equipment took up residence; mum resigned from corporate to “do the books”; registration for VAT happened….. and Tasha’s Fantastic Fudge started picking up publicity – lots of it!
Distributors become part of the business to leverage time and took responsibility for selling; organizing tastings/promotions and being the face of Tasha’s to a growing customer base. From there it was a short jump to a first big show in Johannesburg (scary!) then onto the Good Food and Wine Show in Cape Town (fraught but successful with 6 new flavours launched to applause!)…..and then via the Hilton Festival, to the Richards Bay Expo onto the Durban Good Food & Wine Show (and a gold medal for stylish design, conceptual and interactive elements of the stand, enthusiasm of the staff, superlative services and the finest attention to detail!!) Oh yes, and let’s not forget the 14 (?) distributors, the East Coast Radio House & Garden Show (GREAT reception)…..and then a huge left-turn in life which ended up with a long stay in hospital. A bad end to a bad year and Tasha’s Fantastic Fudge lost its mojo.
Then in 2010 ActionCOACH came onto the scene and within months turnover had more than doubled; distributor agreements were formalized; customers were established nationally; the 2010 Royal Show was a triumph; a new flavor (espresso coffee) was launched to enthusiastic review; publicity mushroomed; pricing and systems were improved; staff were hired; dreams and a vision were clarified; speaking engagements were FUN and the PASSION came back. Now there’s no stopping us. So if it’s fudge you’re after – to spoil someone; to pick-up a friend; to up-market your corporate “do”; to gift to your family occasion…..or simply because it’s fantastic and you love it – think Tasha’s; check out the website; buy some and stop in to say ‘hi’ at the next show.
